Digital is disrupting the distribution industry. B2B customer preferences changing rapidly and as such, they expect a digital presence from your business to research product data, purchase products and manage their accounts. Legacy product content operations are key barriers to digitizing your business and poor content harms your brand, raises costs and leads to lost sales.
This article helps to outline how PIM helps to streamline legacy operations and modernize your IT for distributors. We outline the top data management challenges faced by distributors and how PIM can help overcome them.