About Us

StrikeTru is an expert commerce and data service provider. From content to creative to tools, we offer a suite of services to help brands and retailers modernize commerce environments. We bring together commerce and data tools expertise, high-touch implementations, proprietary accelerators, and comprehensive product data services to fast-track superior digital experiences.
We provide clients a holistic and integrated delivery team that applies best practices in digital experience design, data architecture, system design and implementation, integrations, migrations, and automations. We combine domain, platform, and industry know-how with a robust delivery methodology to ensure successful projects.

A typical day at StrikeTru is about, ‘Let’s solve this together’ with brainstorming and collaboration through the day, although bursts of laughter are not uncommon as well.
Our motto: work hard, play hard, work hard again.

Whether it was authentically getting behind a combined passion for commerce & technology a decade ago or spearheading an early-stage startup to success, the founders of StrikeTru are poised for growth.











Harry Singh, Partner

Harry first joined StrikeTru as an Advisor and then became a full-time partner in 2015. With over 25 years of experience as an IT and business consultant, Harry has worked across various industries. As a senior technology leader, he is passionate about helping clients who are challenged with data management and eCommerce complexities and works with them to provide solutions that help drive growth. Harry was a Director at Riversand Technologies and CEO at Alpha Systems Inc. At StrikeTru, Harry is involved in almost all the aspects of company operations and growth and wears many hats. Harry applies his industry-wide knowledge to marketplace-needs with “ninja-like” agility. His interest includes leadership development, solving data and eCommerce challenges for brands & retailers by leveraging solution architecture, delivery and product development experience . He is a guest speaker at various industry events/ webinars such as the Henry Stewart Conference regarding PIM-DAM. He also spoke about PIM-DAM best practice and industry trends at StrikeTru’s very own Connect with the Experts podcast series. He holds a Bachelors Of Engineering in Mining Engineering from National Institute of Technology, Raipur (NITR) India. In his spare time Harry likes outdoors & hiking, fishing, and reading.

Vik Gundoju, Partner

Vik is an accomplished technology and commerce entrepreneur having spent the last two decades realizing work for some well-known Fortune 1000 and eCommerce companies such as Bed Bath & Beyond, Schneider Electric, SHOP.COM, ScanSource, Saint Gobain, Nordstrom, Citigroup, and Teva Pharmaceuticals. He has been responsible for deploying successful enterprise information management solutions way before digital and customer experience replaced eCommerce. He still works on projects of all shapes and sizes, and has earned a reputation for deploying high-innovation, tech-led solutions on rapid timelines. Outside of work, Vik can be found catching the latest episode of Planet Earth with his twins.

Sri Reddy, India Operations

Sri brings 20+ years of experience in Management and Operations across various domains such as automobiles, manufacturing, wholesale and ecommerce. As India Operations Director, Sri oversees India based operational aspects of the company strategy, helps set strategic goals and is responsible for the flow of operations information across the company.

Dolon Basak, VP Marketing & Customer Relations

Dolon brings over 20 years of experience focused on providing human capital and data solutions to Fortune 500 companies across multiple industries. She has worked at companies including Accenture, JPMorgan Chase, MetLife, Alliance Capital, Wolters Kluwer, and Williams providing solutions that include strategy, consulting, talent/organizational program development, and program and project management. She has also worked with non-profit organizations in marketing, community relations, and fundraising roles. At StrikeTru, Dolon leads digital marketing, communications, content creation, and product marketing efforts to accelerate customer acquisition and growth. She also focuses on strategic partner and customer relations to ensure mutual success and support the company’s growth initiatives. Dolon has been a speaker at industry and diversity conferences such as Women’s Global Leadership Conference and National Diversity & Leadership Conference in Oil & Gas. She holds a BBA in Finance from the University of Texas at Austin and a MA in Business Education from New York University. In her spare time, she enjoys spending time with her family and on fitness.

Deb Basak, Delivery Lead

Deb is a highly motivated, seasoned delivery lead with a rich experience spanning 19 years that includes strategy, talent development, project management and quality assurance across various sectors such as telecom, shipping and e-commerce. Having worked with giants like IBM and American Bureau of Shipping, Deb is well-versed in project management methodologies, risk management, project planning, team building and development, communication, and technical implementations of software projects. Deb is also well-versed with the different testing methodologies. Deb has a unique perspective on project work resulting in the successful execution of numerous projects from a delivery standpoint that rely on collaboration between internal and external stakeholders, ensuring project resolution is smooth-sailing from start to finish. When he’s not advising on project delivery, he can be seen playing/watching cricket and passionately following Formula 1’s Sergio Perez in the driving seat.


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