PIM doesn’t have to be expensive for your clients

23/03/2020 | by striketru

Are you a digital agency that provides eCommerce solutions but are often faced with complex product data challenges? Turning your client’s messy data into rich high-quality product information that is market-ready doesn’t have to be a lengthy and expensive process. 

Do you understand product data?

The first step is to get a thorough understanding of the current state of your client’s product data and how this information is stored. Usually the client is getting the job done by manually managing multiple versions and formats of product data across different systems and departments over hundreds of spreadsheets. In some cases they may be clueless about this and will not understand the impact of an extensive product data cleanup on the scope and budget of the project. 

The challenge is to develop a product data implementation roadmap by accurately identifying the time and efforts required to cleanse the data, import and enrich it and finally publish the data to different marketplaces – having a clear understanding of the work that needs to be done can avoid gross underestimation of budget requirements that can lead to unpleasant shocks for your client. This is where partnering a PIM implementation expert can help.  

How can a PIM solution help your client stand out on the digital shelf?

Modern PIM platforms can ensure product content directly supports the KPIs that drive success across all sales channels and has an impact on increasing conversion rates, average order value, stickiness, SEO, & profitability while decreasing return and cart abandonment rates.

StrikeTru makes cloud-based product data solutions affordable for clients. We specialize in end-to-end product data solutions for eCommerce using Akeneo open-source PIM and Riversand Ascend PIM, both of which are ideal for small and mid-sized businesses and cost less than traditional industry benchmarks for PIM solutions.

We understand how setting budget expectations with your client for eCommerce projects can be a nightmare. Add to that asking them for additional investment in the form of a separate PIM project budget –this can mean the loss of an important client. PIM is a relatively expensive solution to implement, and making the business case and securing a budget for it might require time. Industry benchmarks peg a PIM solution cost of ownership at 2% of annual sales.

Small and mid-sized companies may have a hard time justifying this spend, and that is another reason why agencies may not actively promote a product information management (PIM) platform even if they understand its importance. Alternatively, the client may end up outsourcing the task to a competitor agency (at a cheaper cost) that don’t have deep understanding of PIM tools, workflow integration, product taxonomy, product data modeling and syndication capabilities.   

StrikeTru routinely partners with eCommerce digital agencies to deploy modern PIM and DAM capabilities to boost eCommerce and digital transformation programs. Click here to find out more about the benefits of PIM and how we can add value to your service offering.

Read more to find out how we solve product data challenges for digital agencies.

If you’re a digital agency looking to solve your clients’ product data management challenges or complement your e-commerce service offerings, we can help.

Contact us for more information on how we can partner.