Magento 2 Upgrade: Why PIM Matters

In a digital-first world, a compelling eCommerce presence is table stakes to compete and win. Creating and delivering superior digital shopping experiences is critical to winning on the digital battlefield. The right eCommerce tools (including the latest Magento 2 commerce platform) are essential components of a digital capability that’s required for providing customers enhanced eCommerce environments and buying experiences.

This article outlines why PIM matters for commerce, the top commerce and content challenges addressed by PIM and finally the recommended implementation roadmap for PIM.

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