Powerful product storytelling.
Powerful commerce.

Storytelling isn’t a recent discovery when it comes to engaging audiences. We recognize this and believe today’s customers look beyond just product features & specifications. They respond to 360-degree immersive narratives. In an omnichannel landscape where “digital shopping experience” is the product, modern PIM and commerce solutions are critical to innovating in customer experience management. We understand the unique challenges and opportunities presented by rapidly changing digital trends shaping customer behavior today.

StrikeTru is a digital services firm specializing in Product Information Management and eCommerce solutions. StrikeTru services include PIM strategy, solution consulting, PIM/MDM/DAM/eCommerce implementations, training, support, managed services, and digital content acquisition and syndication services. StrikeTru also offers cloud PIM and data connector solutions.


Come to us to master your data, tell powerful product stories, and elevate your digital customer experience.


We are

Data experts
Product information management specialists
Obsessed with managing complex product content
eCommerce solution providers

We deliver

High touch, high quality digital services and solutions


StrikeTru is uniquely positioned to make your project successful:

  • Deep domain and platform expertise: We deployed Akeneo, Riversand, and Innovit PIM for commerce across multiple industries. We also implement DAM and eCommerce solutions based on Nuxeo, Reaction Commerce, Magento, and ProductsUp platforms.
  • Smart deployments: We have a track record of successful projects. We know what to get right (scope and roadmap, success factors, process and data quality improvements, project management, etc.) and how to align needs with platform capabilities.
  • Best practices and accelerators: We uphold high standards of best practices and leverage implementation accelerators to reduce project risks, improve outcomes, and ensure client satisfaction.
  • Value added services: We provide product content structuring, acquisition, and syndication services in addition to PIM/MDM, DAM, and eCommerce implementations.
  • Our people: We’re motivated by your success; we focus all efforts on delivering great value for your money.

Some of our customers



Cloud PIM Packages

Subscription-based cloud PIM solution packages - fully managed hosting, powerful PIM features, expert deployment and customer support services.

PIM For Furniture

Furniture industry specific PIM that helps establish a strong digital presence and align online and store experiences to drive growth.

PIM For Distributors

Wholesale/distribution industry specific PIM that helps digitize your business, serve your customers better, and thrive in this age of Amazon.

AD eContent Connector

Data Connector for distributors to deploy AD eContent database of SKUs into ERP and eCommerce systems to grow online sales.


Akeneo, A Premier PIM Solution

With Akeneo PIM, it’s easy to deliver rich product content across your sales channels, digital marketing platforms, and devices. Centralize product data and asset management, improve data quality, automate content production and dissemination, and boost online visibility and conversion.

Rich Content

Create and manage rich product content in a PIM to drive SEO, site search, and e-commerce conversion.


Aggregate, enrich, maintain, and govern product content. Create a trusted source of current, complete, and accurate content.


Polish your products by linking digital assets (imagery, videos, PDFs, etc.) managed more effectively in PIM.


Create quality content with completeness checks, data validation and enrichment rules, approval workflows, and granular access controls.


Auto generate consistent titles, descriptions, and URLs, and automate channel and retailer specific content feeds.


Engage and inspire customers with powerful product storyelling. Enable rich site navigation and exploration features.


Feed web, search and social media, marketplace, and other digital channels with content tailored for individual channel needs.


Easily integrate PIM with other systems for a single source of truth, one time data entry, and automated publishing.


"We have been very impressed with StrikeTru's expert-level understanding of data structure, e-commerce and the online world. Their comprehensive understanding of the “Akeneo” PIM is impressive. At every turn they were able to overcome our challenges and help us better understand our future possibilities with their implementation."
- Levi W. Hill IV, President, Richmond Supply Company
“StrikeTru did a great job helping us modernize our IT and content management operations by implementing and customizing a PIM solution to City Furniture’s unique business needs”.
- Juan Lopez, Sr. Manager of Digital Technology, City Furniture
“We chose to work with StrikeTru because of their obvious mastery of the Akeneo product and their ability to give us a clear vision of how the fully implemented solution will meet our various requirements.”
- Chris Moylan, Director of IT and Logistics at Five Ten
“Working with StrikeTru will help us overcome our current data challenges. StrikeTru understands our needs and data challenges, specializes in PIM for SEO and e-commerce, and has a history of deploying large PIM projects successfully.”
- Brian Schmitt, President, Nationalwide Industrial Supply
"Leveraging StrikeTru's Akeneo2GlobalLink translation connector solution will drive significant value for our content and commerce teams, and for our customers."
- Johan Viktorsson, Head of Program Management Office, Pierce AB
“Our partnership with StrikeTru will help us increase our competitive advantage and support our growth plans through greater efficiency, team collaboration, and customer-focused service delivery capabilities.”
- Keith Koenig, President, City Furniture



Akeneo PIM is an intuitive platform that radically simplifies product information management.

Leading organizations use Nuxeo for digital asset, document, knowledge, and case management.

Reaction Commerce is a flexible, adaptable open source commerce platform built for today’s retailers and brands.

A solution for product content syndication, feed management, marketplace integration and vendor on-boarding.



Insights: Product Feed Management

Importance of product feeds for commerce, common issues, reference architecture for agile feed management.

Solution Guide:
PIM For Distributors

Why distributors need PIM, details of StrikeTru’s Distributor PIM and Data Connectors.

Case Study:
Manufacturer PIM

FiveTen uses PIM to manage product data and sync it with ERPs and B2C/B2B websites.

Case Study:
Retailer PIM

SHOP.COM’s improves customer experience by delivering great content to global customers.