Affordable PIM for eCommerce

End-to-end product data solutions that drive sales


smallPIM Packages

Subscription-based cloud PIM solution packages - fully managed hosting, powerful PIM features, expert deployment and customer support services.

PIM For Furniture

Furniture industry specific PIM that helps establish a strong digital presence and align online and store experiences to drive growth.

PIM For Distributors

Wholesale/distribution industry specific PIM that helps digitize your business, serve your customers better, and thrive in this age of Amazon.

Akeneo PIM Connector for BigCommerce

An Akeneo PIM to BigCommerce connector. A single-click app to sync your entire product catalog from Akeneo to BigCommerce.

Storytelling isn’t a recent discovery when it comes to engaging audiences. We recognize this and believe today’s customers look beyond just product features & specifications. They respond to 360-degree immersive narratives. In an omnichannel landscape where “digital shopping experience” is the product, modern PIM and commerce solutions are critical to innovating in customer experience management. We understand the unique challenges and opportunities presented by rapidly changing digital trends shaping customer behavior today.

StrikeTru is a digital services firm helping small and mid-sized companies grow their eCommerce sales. From product data collection, to product information management, to product data syndication, StrikeTru is a one-stop-shop for affordable cloud-based product data solutions. StrikeTru services include product data strategy, solution consulting, PIM/MDM/DAM implementations, training, support, managed services, and digital content acquisition and syndication services. StrikeTru solutions include cloud PIM, data connectors, extensions and accelerators.


Come to us to master your data, tell powerful product stories, and elevate your digital customer experience.


We are

Data experts
Product information management specialists
Obsessed with managing complex product content

We deliver

High touch, afordable, high quality digital services and solutions


StrikeTru is uniquely positioned to make your project successful:

  • Retail, Manufacturing, & Distribution Expertise: We have extensive experience with some of the leading retail, manufacturing, and distribution firms including SHOP.COM, Fossil, City Furniture, SC Johnson, Sony Pictures, Pierce AB, VF Corporation, Bed Bath & Beyond, Nordstrom, Overstock, Schneider Electric, ESAB, ScanSource, Saint Gobain, Teva, Blue Stem Brands, and Cytec.
  • Product Data Experts with Deep Technical Skills: We’re a top provider of product data collection, data management (PIM / MDM / DAM), and syndication solutions. Our clients and partners recognize our deep technical capabilities and affordable cloud solutions are our key differentiators.
  • Platform Partner Relationships: We have strong relationships and multiple successful implementations with our platform partners including Akeneo, Riversand, Vesta, and Productsup.
  • Successful Projects: We have a track record of successful projects. We know what to get right, i.e. scope, roadmap, success factors, process/data quality improvements, project management, etc. and, how to align needs & budgets with platform capabilities.
  • Best Practices & Accelerators: We uphold high standards of best practices and leverage implementation accelerators to reduce project risks, improve outcomes, and ensure client satisfaction.
  • The people: We’re motivated by your success; we focus all efforts on delivering great value for your money.

Some of our customers


smallPIMTM by StrikeTru, an affordable, flexible, fast to deploy SaaS PIM solution powered by Akeneo

With smallPIM, you get more than just software. Leverage an end-to-end data management solution that is simple agile and scalable, for a single centralized source of truth to manage complex product data. Create, manage & distribute high-quality product content, everywhere. Launch products faster, increase productivity, and sales conversions while delivering seamless eCommerce experiences.

Rich Content

Create and manage rich product content in a PIM to drive SEO, site search, and e-commerce conversion.


Aggregate, enrich, maintain, and govern product content. Create a trusted source of current, complete, and accurate content.


Polish your products by linking digital assets (imagery, videos, PDFs, etc.) managed more effectively in PIM.


Create quality content with completeness checks, data validation and enrichment rules, approval workflows, and granular access controls.


Auto generate consistent titles, descriptions, and URLs, and automate channel and retailer specific content feeds.


Engage and inspire customers with powerful product storyelling. Enable rich site navigation and exploration features.


Feed web, search and social media, marketplace, and other digital channels with content tailored for individual channel needs.


Easily integrate PIM with other systems for a single source of truth, one time data entry, and automated publishing.


"We have been very impressed with StrikeTru's expert-level understanding of data structure, e-commerce and the online world. Their comprehensive understanding of the “Akeneo” PIM is impressive. At every turn they were able to overcome our challenges and help us better understand our future possibilities with their implementation."
- Levi W. Hill IV, President, Richmond Supply Company
“StrikeTru did a great job helping us modernize our IT and content management operations by implementing and customizing a PIM solution to City Furniture’s unique business needs”.
- Juan Lopez, Sr. Manager of Digital Technology, City Furniture
“We chose to work with StrikeTru because of their obvious mastery of the Akeneo product and their ability to give us a clear vision of how the fully implemented solution will meet our various requirements.”
- Chris Moylan, Director of IT and Logistics at Five Ten
“Working with StrikeTru will help us overcome our current data challenges. StrikeTru understands our needs and data challenges, specializes in PIM for SEO and e-commerce, and has a history of deploying large PIM projects successfully.”
- Brian Schmitt, President, Nationalwide Industrial Supply
"Leveraging StrikeTru's Akeneo2GlobalLink translation connector solution will drive significant value for our content and commerce teams, and for our customers."
- Johan Viktorsson, Head of Program Management Office, Pierce AB
“Our partnership with StrikeTru will help us increase our competitive advantage and support our growth plans through greater efficiency, team collaboration, and customer-focused service delivery capabilities.”
- Keith Koenig, President, City Furniture



Akeneo PIM is an intuitive platform that radically simplifies product information management.

Riversand is a global leader in master data management, enabling companies to make their data useful, usable and meaningful.

Vesta simplifies product data collection via its cloud-based supplier portal solution.

A solution for product content syndication, feed management, marketplace integration and vendor on-boarding.



Insights: Product Feed Management

Importance of product feeds for commerce, common issues, reference architecture for agile feed management.

Solution Guide:
PIM For Distributors

Why distributors need PIM, details of StrikeTru’s Distributor PIM and Data Connectors.

Case Study:
Manufacturer PIM

FiveTen uses PIM to manage product data and sync it with ERPs and B2C/B2B websites.

Case Study:
Retailer PIM

SHOP.COM’s improves customer experience by delivering great content to global customers.