What is Digital Asset Management?
Digital Asset Management (DAM) solutions are used for storing, enriching, distribution and collaborative use of rich media or digital assets. It is a central repository for an organization’s marketing content to be used, organized and shared across departments and delivered to omnichannel endpoints. It helps businesses keep up with the demand for rich content to create personalized shopping experiences, maintain brand consistency, manage rights and permissions for digital assets, and customize marketing content to more channels, ecommerce formats and local markets. Rich media assets include photos, videos, illustrations, podcasts, logos, presentations, and other multimedia content.
Why is Digital Asset Management so DAM important to streamline your content marketing needs?
Top performing organizations already recognize that it’s not only designers, creative and marketing teams that can derive massive benefits from enterprise-wide digital asset management systems. Sales, HR, procurement, and project managers, can all benefit from a centralized source of truth for digital assets.
Brand awareness, brand recall and loyalty are all intrinsically tied to visual and experiential elements of a brand today –
DAM is a must-have for today’s content needs.
Digital Asset Management (DAM) systems help cut through the content explosion and meet customer demand head-on. DAM lets you easily manage the entire content lifecycle for thousands of assets to deliver personalized customer experiences, at scale.
Core Benefits of Digital Asset Management
Centralized
Single source of truth for storing, managing and sharing all your digital assets across devices and channels
Role based permissions and approvals
DAM adds security and structure to content management by letting your assign and control different roles and levels of access to your digital assets
Collaboration
Drive capabilities for search and cross-collaboration in the creative building process, break up content silos and overcome obstacles that hinder creativity. Automate workflows, ensure consistency
Search
Spend less time finding your digital assets, filter your search, improve visibility of your products
Usage & Optimization
Reuse digital assets intelligently, make sure your content is in the right place at the right time, ensure a consistent brand experience. Get high performance, scalability, and operational efficiency to boost your multichannel marketing strategy
Publish
Distribute meta-data enriched digital assets everywhere
Speed to market
Bring products to market faster and more profitably
How is StrikeTru Implementation different from other DAM solution platform software providers?
- Software hosting + DaaS
- Enterprise grade solutions
- Seamless integration with existing IT systems
- Integrated data management capabilities
- End to End implementation + Customizations
- Consultation + Support
- Powerful Integrations
- DAM in a Box: DAM + PIM + Ecommerce
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TruPIM + smallDAM: Product Information Management + Digital Asset Management Solutions for small businesses, a unique offering for online sellers who want true digital transformation on a budget
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Our DAM Solution Partners: Harness the power of digital asset management solutions to drive ecommerce and personalization
MediaValet: MediaValet helps marketing and creative teams manage, collaborate and share their digital assets, improving productivity and increasing ROI
Acquia: Acquia’s cloud-based DAM software, empowers marketers to bring content together, send it anywhere, and automate in-between
Nuxeo: Nuxeo Platform is ideal for complex; enterprise DAM applications where out-of-the-box solutions fall short
StrikeTru DAM Connectors for PIM
Akeneo Cloud Connector for DAM: This connector allows Akeneo users to quickly deploy a link to AWS, Google, or Azure cloud storage and CDN services, and automate manual and repetitive digital asset tasks. Assets are centralized in cloud storage, images optimized for sales channels, assets transferred into PIM, linked to the right products, and distributed to Content Delivery Networks (CDNs).
Acquia DAM Connector for Akeneo: A robust bi-directional integration between Acquia DAM and Akeneo PIM systems that helps transfer digital assets automatically from DAM into PIM. It also transfers key product information from PIM into DAM to minimize manual data entry of asset meta-data, and can enable efficient asset operations like search, enrich, update, expire, delete and more in DAM.
MediaValet DAM Connector for Akeneo: StrikeTru’s MediaValet DAM Connector for Akeneo PIM is a robust integration that automatically transfers digital assets managed in MediaValet DAM into Akeneo PIM, accurately links them to product SKUs, and finally syncs the data across digital channels. It bridges the gap between your product data and rich media enabling brands to deliver highly shoppable eCommerce experiences by bringing PIM<>DAM under one roof.
Read now: StrikeTru rolled out a Nuxeo based PIM and DAM system
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Explore our DAM Connectors in Akeneo Marketplace
