Widen DAM Connector for Akeneo PIM

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If you’re a typical PIM customer, you must be selling hundred or thousands of products via one or more channels. Each of your products likely has a variety of digital assets – images (silos, environmentals, lifestyle, etc), videos, product sheets (warranty, assembly instructions, safety sheets, etc.), and more.

You probably don’t use a digital asset management system (DAM) to organize, store, and manage all the digital assets you care about systematically. Even if you use a DAM software like Widen DAM, preparing and transferring digital assets into PIM, linking them to applicable product SKUs, and synchronizing them to various digital channels is often a manual and error-prone process. Such an inefficient process often has a negative impact on digital customer experiences and sales. Not to mention, it is also a costly and complex operation to execute these operations using legacy processes.

A robust PIM and DAM integration will help transfer product related digital assets automatically from DAM into PIM and onto digital channels. It also supports a reverse sync, transfer key product information from PIM into DAM to minimize manual data entry of asset meta-data, and can enable efficient asset operations (search, enrich, update, expire, delete, etc.) in DAM.

StrikeTru’s Widen DAM for Akeneo Connector does just that. It automatically transfers digital assets managed in Widen DAM into Akeneo PIM, links those assets to products in PIM, enriches assets in DAM with product data retrieved from PIM, and expires digital assets in DAM based on product status maintained in PIM. It leverages APIs to integrate Widen DAM and Akeneo PIM. It can be deployed on-premise, and is also available as a cloud offering.

Powerful PIM DAM integration for truly scalable ecommerce growth

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Widen DAM for Akeneo integration is compatible with Akeneo On-premise and Cloud Flexibility & Serenity editions (CE and EE v1.7 & higher)
Leverages Widen DAM and Akeneo PIM APIs
Available as a public app in Akeneo Marketplace. You can also choose to deploy a StrikeTru hosted version of the PIM DAM connector
The connector can be deployed on-premise, and is also available as a cloud offering.

Connector Features

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Highly Configurable

  • Self-sufficient
  • Digital asset tasks in PIM initiated & managed within the connector
  • Transfer Widen assets into PIM continuously (multiple times a day)
  • Leverages Widen DAM and Akeneo PIM APIs
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Sync Product Data & Metadata into DAM

  • Configure product content to import as asset Metadata into DAM – Product category, color, size, shape, product vendor, collection, kit components
  • Configure PIM to DAM attribute name mappings
  • Synchronize list of values mastered in PIM (e.g. colors, sizes)
  • Configurable attribute mappings from DAM to PIM and PIM to DAM
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Sync Assets & Metadata into PIM

  • Configure asset(images, 3D images, Videos, Product Sheets, Brand logos, Swatches) imports by asset type, last updated date, etc.
  • Configure Metadata imports by Metadata type – SKU, Asset Type, Year, Angle, Shot #, Innersense Model ID, etc.
  • Configure DAM to PIM attribute name mappings Import products, variants, options, and meta-data fields
  • Sync images and image URLs, and product visibility
  • Synchronize list of values mastered in DAM (e.g. asset types)
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Highly automated

  • Upon discontinuing a product in PIM, expire related assets in DAM
  • Upon discontinuing a product in PIM, restrict asset usage in DAM
  • Auto-expires assets in DAM based on product data in PIM
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Logging & Error Reporting

  • Detect image errors (bad filename, no SKU). Send email alerts.
  • Detailed logging (at 5 levels) to capture, report, and handle errors
  • Email reporting of asset errors (bad filenames, sync issues, etc.)

See how it works – Asset and meta-data two-way integration between Widen DAM and Akeneo PIM systems

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Configure Akeneo Shopify Connector - Screenshot 1
Product Assets Managed in DAM
Configure Akeneo Shopify Connector - Screenshot 2 What products to import
Product Data in PIM (Before Asset Sync from DAM)
Configure Akeneo Shopify Connector - Screenshot 2 What products to import
Product Data in PIM (After Asset Sync from DAM)
Configure Akeneo Shopify Connector - Screenshot 3 Attribute map
Product on Website (After Product Sync from PIM)
Configure Akeneo Shopify Connector - Screenshot 4 Prod & Categories managed in PIM
Data in PIM (i.e. Metadata for Assets in DAM)
Configure Akeneo Shopify Connector - Screenshot 5
Asset Metadata in DAM (Sourced from PIM)
Configure Akeneo Shopify Connector - Screenshot 6
Asset Expiration in DAM

A product discontinued in PIM triggers expiration of related assets in DAM
Expiration performed by updating Expiration Date and/or Asset Group

Looking for customizations?

In addition to current functionality, we can implement your own custom digital asset management and transfer process requirements.

How to get started?

Find us on Akeneo Marketplace.

StrikeTru will install, configure, and support Widen DAM for Akeneo extension to integrate Akeneo PIM with Widen DAM to help automate your digital asset management and transfer processes for multi-channel commerce.

Get started and receive the latest version of an executable JAR file and connector configuration files for a quick one-time setup. You may also choose to deploy a StrikeTru hosted version of the connector.

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Widen DAM for Akeneo PIM Connector – FAQs


Our extensive list of FAQs will guide you through any questions about the functionality and features of StrikeTru’s Widen DAM for Akeneo PIM Connector.

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