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What is Cloud PIM and why is it right for me?

Cloud deployment in eCommerce is a default in 2020. Driven by digitally influenced consumer touch-points like social media, online marketplaces and mobile search, cloud native innovation has become main-stream.

Adapting to a cloud-first approach is not an easy one. Understanding cloud capabilities and the new ways it can transform your business is the first step. That’s where we come in. Here’s how you can adapt your IT strategy to get the benefits of cloud-based solutions – to solve business challenges, meet consumer expectations & thrive in a digital-first, always online economy.

smallPIM – StrikeTru’s cloud based product information management (PIM) solution is an affordable, flexible, fast to deploy SaaS solution powered by Akeneo PIM Community Edition. smallPIM specializes in helping retailers, distributors, and manufacturers visualize & understand how they can acquire, onboard, manage and distribute their product data more efficiently. Product data is the lifeblood for fast growing commerce – now imagine having a product information truth source that puts all your product information in one place streamlining your operations, saving valuable time for employees, increasing collaboration and creating a true omnichannel experience for your customers.

Our belief is that product-selling B2B & B2C companies should spend less time sorting through messy data & managing multiple spreadsheets and more time building capabilities to hold the attention of digitally connected consumers through different stages of their shopping experiences to unlock eCommerce success.

What are the strategic advantages of deploying cloud based product information management solution for eCommerce?

  • Deliver consistent, high quality product information across channels, get products to market faster, boost product discovery & conversions.
  • No infrastructure to manage: A traditional on-premise PIM solution is associated with high overhead costs. With Cloud PIM you lease the infrastructure you need and expand as you need.
  • Scalable: Cloud PIM provides a great deal of scalability to expand in tandem with your growing needs instead of provisioning excessive and unused on-premise infrastructure
  • Automate manual content and IT processes to eliminate errors and let your team focus on strategic areas like customer innovation.  
  • Instantly available: Cloud PIM gives you the flexibility of easy access from anywhere, anytime and from any device. Give access to partners, suppliers, employees breaking down silos, improving data workflow & making workloads more portable. Perfect for huge volumes of ever-changing data.
  • Low total cost of ownership: With a pay per use model and turnkey features, there are no expensive investments in on-premise infrastructure and support staff.

The cloud computing market is omnipresent and will reshape the competitive landscape in 2020. This is especially true for eCommerce players who must evolve & embrace the next generation cloud model to stay relevant.

Contact us for a free demo.


Use PIM to scale your product counts and fuel digital transformation

In a world of digital revolution, businesses all over the world are doing more with less. Digital Transformation for your business literally means adopting the use of new digital systems to aid your business processes, and ace your sales! This could be you, only if you knew how. Guess what? You are about to find out.

A system called PIM, which means Product Information Management, is one of the most recent and effective systems used to collect, polish and distribute content (which could be anything related to all kinds of products or services), to various parts of the world using the internet. A unique feature of the Product Information Management system is its compatibility with all kinds of data sources and systems, both online and offline. Deploying it is literally a Digital Transformation for your business.

The Product Information Management system provides centralized data and a general facelift for the buying experience of your customers.

Here’s why you should consider using Product Information Management for your business

USE PIM TO SCALE YOUR PRODUCT COUNTS AND FUEL DIGITAL TRANSFORMATION

  • The number of sales that happen on the internet every day is on a continuous and swift rise. The best time to take advantage of the rise is now. Most businesses are now operating on a digital platform, but that is not enough to stand you out above competition. Automation is key, so you need to the right systems working for you. With Product Information Management enabled commerce platforms, you will take every prospective buyer that visits your website through a detailed and user-friendly buyer journey, maximizing the chances that the prospects are converted into buyers!
  • Many of the existing systems used to organize and keep data are not fit for agile business processes. This rigidity and complexity make it very difficult for businesses to use alternatives such as multiple excel spreadsheets and legacy systems, to provide an impeccable customer experience and drive incredible sales. Spreadsheets could be difficult to collate and edit especially when you are preparing your products. However, a Product Information Management system allows you to do mass editing, data validation, and much more through the use of a centralized system that collects and collates all kinds of data from different sources. This digital transformation will definitely lead to Customer Satisfaction, and with ease!
  • The amount of time it takes to take a prepared product through ERP, sales and marketing systems for approval, before it is considered ready for marketing and selling is always long. Sometimes, it takes weeks! Say hello to PIM, who is going to speed everything up. Product Information Management system reduces your product’s time to market.

PIM can increase your product count, take you global, and even reinforce the credibility of your brand. When the process of preparing your products and giving customers an impeccable, high quality presentation is made easier, you can take on as many products as you want.

The adoption of a modern Product Information Management system in your business will not only make your processes easier, but also put your business in the forefront of companies that are taking advantage of the Digital Transformation wave sweeping the business sector.