Digital assets are everywhere on websites; these could range from images, to videos and PDF documents. Nowadays, being able to manage them correctly is critical in an eCommerce world. A perfect way to have control over such important information is through the use of a DAM or Digital Asset Management system. Now you may be asking yourself, what is Digital Asset Management?
What is Digital Asset Management (DAM)?
DAM is a system that allows your business to organize, enrich and distribute digital assets from a centralized location by applying metadata. Digital Asset Management solutions come with features such as powerful imports and exports, as well as powerful searches.
When considering a Digital Asset Management system you should consider these questions: Do you typically have images stored on desktop files and struggle to find them? Is it a challenge for you to include them on the website? Is it causing you product launch or sales delays? As a company, you definitely do not want to sell a product online without a picture or video or spec sheet and you want to be able to find digital assets quickly so you can use or reuse them. Within a DAM, you are able to set up folders, filters and permissions that allow different groups in your company to collaborate more efficiently in managing and distributing digital assets. When enriching data, you can decide on different digital asset characteristics that makes them be easily searchable. All in all, a DAM helps make your products more attractive to the customer and provides them the best shopping experience out there.
Benefits of a DAM
A Digital Asset Management system allows you to:
- Centralize your assets for easy access
- Reduce asset search time
- Increase efficiency and team collaboration
Product Information Management and Digital Asset Management
What is a PIM?
A PIM helps a company manage all of its product information and allows them to decide how to present products to the public. PIM can feed hiqh-quality product content to store, eCommerce, mobile, print, and social media channels. PIM systems are an excellent fit for retailers, manufacturers, and distributors that find it hard to extract and combine the right information to present products easier. Lastly, PIM minimizes inaccuracies and gives your customers an easy and trusted purchase experience.
What is a DAM?
A DAM focuses on digital assets and associated data, and not on product data as in the case of PIM. With a well established DAM system, images and operations are easier to manage and control. DAM systems are critical for companies with a lot of digital assets that need to be accessed by multiple groups within the company and also shared with customers and trading partners. It may be typical for your Marketing or eCommerce manager to spend hours looking for the right digital asset; which can cause process delays. With a DAM, you can cut down this time spent searching for assets (or re-creating them) and use it for better purposes.
PIM and DAM Integration
Why should I use both PIM and DAM?
While a PIM and a DAM share some similarities, they differ greatly and are a smart investment for companies that want to improve their business performance. PIM is designed to manage and centralize all product information; DAM manages and centralizes images, logos and videos, PDFs etc. It is important to note that such images, logos and videos are also part of the product information that is useful to customers to help them search, evaluate, and purchase products. The combination of both will dramatically decrease the time it takes to prepare product data for selling across channels. A decrease in such time spent will decrease the time to market your products and increase your marketing ROI.
For best practices and assistance with how best to integrate PIM and DAM systems, feel free to reach out to us. We are here to help! StrikeTru has a history of positive outcomes and customer satisfaction. We look forward to assisting you and helping you take your business to the next level.