StrikeTru at the 2014 GS1 Connect Conference in San Diego

5/06/2014 | by striketru

StrikeTru will be at the 2014 GS1 Connect Conference (June 8-12, 2014) in San Diego, California.

GS1 is a neutral, not-for-profit organization dedicated to the design and implementation of global standards and solutions to improve efficiency and visibility in supply chains. It is an organization that develops global standards for identifying, capturing, and sharing product information.

According to a Cap Gemini study titled “Beyond the Label: Providing Digital Information Consumers Can Trust”, the data consumers receive in today’s digital marketplace is often inaccurate, incomplete or missing entirely. Apparently nearly 40% of shoppers said they would not buy a product if they could not trust the accuracy of the digital information. GS1 and its subsidiary 1WorldSync are engaged in multiple initiatives to improve consumer confidence in digital product information. 1WorldSync is a global product data management and data pool solution provider helping companies share trusted product information with one another and with consumers.