Which PIM is right for you?
Online sellers are rapidly making the transition to marketing technology that helps them keep pace with ever-changing customer demands. Especially for brands & retailers that have outgrown spreadsheet based product information management (PIM) , this is a crucial part of their commerce strategy. With the larger market share moving online, if ecommerce players want to be able to capture a good chunk of sales, they need to manage their product information and digital assets efficiently at scale and deliver it effectively across sales channels. This article will help you understand the main differences between Akeneo PIM Growth Edition & smallPIM powered by Akeneo PIM Community Edition. Choose the right PIM solution for your business!
According to one of Deloitte’s 2020 surveys, “across business-to-business (B2B) organizations, 60% of respondents identified “lack of timely/relevant information during key customer interactions, resulting in lost opportunities” as a critical challenge”
The pandemic has recalibrated customer expectations from online shopping and activated digitization across industries and verticals. More and more companies are seeing an increased reliance on online and omnichannel as the primary means to reaching, engaging and retaining consumers. It’s time for all businesses with products to sell to unlock growth with superior digital experiences.
A digital shift entails a transformation in internal capabilities as well as creating efficiencies with technology. That’s where affordable SaaS solutions like Akeneo PIM Growth Edition come in.
For small business owners, selecting a solution among all the varying services and pricing plans can be difficult. Our goal is to help you understand your options better so you can choose the solution that makes the most sense for your business needs, and get the most out of your investment.
Why is PIM integral to your digital strategy?
A PIM system is a source of truth for your product data and marketing assets. It’s a solid foundation that enables you to harmonize your product data and streamline your ecommerce experience to grow sales by:
- keeping your data accurate, up to date and organized in a centralized repository
- building trust and credibility for your brand
- improving your time to market
- delivering seamless customer experiences with exceptional product stories
Whether you have a few hundred SKUs or hundreds of thousands of products, distributions channels, languages, vendors, locations, images, attributes, brand, technical or regulatory data – a PIM can handle it all!
What is Akeneo PIM Growth Edition?
Akeneo PIM Growth Edition is a cloud-native PIM for midmarket businesses ready to start their Product Information Management journey. This offering from Akeneo, the No. 1 Enterprise open-source PIM, for midmarket firms is a SaaS offering in the Akeneo PIM family that sits between their free Akeneo PIM Community Edition and annual-subscription based Enterprise Edition (Flexible & Serenity) categories. Akeneo PIM Growth Edition is built for smaller businesses who want to break away from the pain of dealing with spreadsheets for managing product information, and get started quickly on their PXM journey to unlocking growth.
It provides a focused set of core PIM system features, and comes with hosting, continuous innovation and updates, and the support of Akeneo behind it. Currently, the core PIM system features in Akeneo PIM Growth Edition are the same as those available in the Akeneo PIM Community Edition. However, Akeneo PIM will be looking to add additional features to its Growth Edition in future to differentiate it further from the Community Edition features.
It’s an easy to use, hassle free solution for business users and IT teams. It’s got exactly what smaller organizations need to expand their customer base and win over new buyers by providing top-notch product experiences built on a solid foundation of accurate, consistent product info.
What are the key features of Akeneo PIM Growth Edition?
- No more wasting time with a tangled mess of excel workbooks. Easily collect your product information from your ERP and your suppliers and adapt it to specific channel requirements or new destinations
- Manage your catalogs with ease with a solid structure that meets your strategy, ensure data governance and create a centralized source of truth for all your product information
- A user-friendly interface makes your life easy and lets you automate tedious tasks, customize individual workspaces and monitor and track product completeness at a glance
- Optimize performance by analyzing your data quality. Regular insights and catalog improvement suggestions will help you reach peak catalog quality consistently
- Publish and share consumer-ready product content to brand portals, marketplaces, direct sales channels, distributors, mobile and marketing automation tools
- Akeneo PIM Growth Edition comes with Akeneo PIM SLA-based tech support and access to a customer success manager that will help keep your project on track. It also includes automatic upgrades to newer Akeneo versions of the Akeneo PIM Growth Edition software.
Akeneo PIM Growth Edition Pricing?
Akeneo PIM Growth Edition pricing starts at $25K per year. There is an annual SaaS subscription fee for PIM and any add-on modules (like an ecommerce platform connector). Other costs include implementation fees and potentially solution support fees (charged by an Akeneo PIM implementation partner like StrikeTru). You may also incur middleware hosting costs to house your PIM system integrations (typically an ERP to PIM and PIM to ecommerce integrations). Implementation costs depend on factors such as your product catalog size, and complexity of data migration into PIM and system integrations with PIM. If you have project management and technical resources to assign to the project, you may be able to share these costs with your implementation partner. For more details, please contact us.
Which solution (smallPIM vs. Akeneo PIM Growth Edition) is right for your business?
smallPIM powered by Akeneo PIM Community Edition is an extremely light-weight but feature-packed PIM solution powered by Akeneo and created by StrikeTru. Targeted specifically for small businesses (with less than $25 million in annual revenue) who want to take full control of their product data without the hassles of data collection, cleansing and structuring, hosting, implementation, deployment, feed management and syndication. StrikeTru is an end-to-end solution provider with deep domain, platform and technical expertise in product information management best practices with extensive implementation expertise – we define future-state data collection, management, & syndication requirements, align those with tool capabilities, architect an informed solution for your business, & craft an implementation roadmap for ecommerce success.
Flexibility and Control
PIM Solution Comparison: While Akeneo PIM Growth Edition is a powerful tool, smallPIM powered by Akeneo PIM Community Edition provides you more flexibility and control of your ecommerce data management environment to help architect your solution in ways that can extend the value of your investment in the PIM infrastructure.
- SSH and FTP access to the PIM server and associated software
- Access to PHP Software Development Kit (SDK)
- Ability to customize both PIM User Interface and Server Side (backend) components
- Ability to implement batch file based integrations and data migrations
- Ability to deploy all marketplace extensions including non-API based ones
- Ability to monitor and act on all PIM events at a granular level (e.g. a price change that can be used to generate email alerts)
Depending on your specific needs, this flexibility and control can translate to a combination of richer features, lower implementation costs, and faster deployment times.
smallPIM subscription pricing starts at $9600 per year. As with Akeneo PIM Growth Edition, your total cost of ownership may include setup and solution support fees. You do not need to incur middleware costs or higher ecommerce connector costs. In addition to that, StrikeTru’s expert implementation and support services and extensions are provided at discounted rates to help increase adoption of PIM by small businesses. Check out the pricing page for more information.
Like Akeneo PIM Growth Edition, smallPIM is a fully hosted solution powered by Akeneo PIM Community Edition. With smallPIM, you get extra and evolving capabilities, accessibility and the power to customize Akeneo PIM as per your specific needs (the open-source advantage) to accelerate growth. By assessing carefully your overall business and budgetary needs (current and future) and aligning those with the capabilities of Akeneo PIM Growth Edition and smallPIM, you will be in the best position to make an informed decision.
Considering both solutions are based on Akeneo PIM, migrating from smallPIM to Growth Edition or vice versa will not be a major lift as it would be to migrate from a different PIM software platform. Having said that, doing the due diligence upfront and picking the right PIM to begin with will minimize the probability of a premature migration to another version of Akeneo PIM.
If you have questions or need help with PIM comparison, please contact us. StrikeTru will be happy to advise you on your top PIM solution options and answer all your questions. We have plenty of experience doing that over the years.
Akeneo PIM Solutions
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