Travel Retail Case Study – Lagardere

Lagardère Travel Retail specializes in the distribution of luxury goods, and operates airport retail concepts – Aelia Duty Free – abroad. Its business areas are Fragrance, Cosmetics, Alcohol, Tobacco, Gastronomy, Confectionery and Fashion (ready-to-wear, leather goods, watches and jewelry). Lagardère Travel Retail has a network of 350 stores located in over 50 airports across 18 countries.

Exposing its product catalog outside a store for the first time, it was essential to enrich product data from its ERP and distribute them
with variations for various channels. In this regard, Lagardère Travel Retail needed to have an enriched and centralized product database, interfaced with its ERP and Magento e-commerce solution.

This case study outlines how Akeneo PIM helps Lagardere centralize multi-channel product data, and export enriched data to Magento Commerce.

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