Lancaster, a global reference representing French luxury, has established its brand over the years on the luxury and leather goods market. Lancaster is supported by a network of 800 distributors, has its own shops, and an e-commerce website. Lancaster has always focused on innovation, both on its product and its digital strategy.
For Lancaster, optimizing its online catalog and ensuring information quality became a challenge. With Lancaster selling on multiple e-shops, each with different product catalogs and objective, multi-source challenges also arises.
This case study outlines how Akeneo PIM speeds up product step and releases to multiple channels for Lancaster.
