Internet Retailer Case Study

Market America, Inc. is a product brokerage and Internet marketing company that specializes in One-to-One Marketing. Its mission is to provide a robust business system for entrepreneurs, while providing consumers a better way to shop.

Market America employs nearly 750 people globally with operations in the United States, Canada, Taiwan, Hong Kong, Australia, United Kingdom, Mexico, Spain and Singapore. Through the company’s shopping website, SHOP.COM, consumers have access to over 80 million products, including Market America exclusive products and thousands of top retail brands.

SHOP.COM had a 25 year old proprietary data management solution that was heavily customized, complex to manage and in need of multiple updates. SHOP.COM was faced with the decision about whether to rebuild its product data management solution or buy a third-party solution.

StrikeTru helped to find a content management system that will handle all of these issues. This case study outlines how Together with StrikeTru, Shop.com implemented Akeneo PIM solution to consolidate product content stored across four different systems and increase the quality of product data.

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