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Announcing our new website

We’re excited to announce that our new and redesigned website is live now. Our goal for this new website is to provide our visitors an easier way to learn about StrikeTru’s services and solutions. The refreshed site includes changes to content and navigation, and emphasizes our focus on Product Information Management (PIM) solutions and the Akeneo platform. We improved content presentation and readability to enhance your site experience and make it easy to find information. We have also added several new graphics, and some videos to make the site more engaging and easier to use. The site contains additional integrated social media buttons for Youtube, Facebook, and Google Plus to enable improved communication with prospects and clients.

We added more information about Akeneo, and announced our new Akeneo cloud PIM solution packages and pricing for small- and medium- sized businesses. We added several new pages such as Why Akeneo, Why StrikeTru, Akeneo to Magento Integration via PIMGento, Akeneo to Adobe InDesign Integration using Pim2catalog, Akeneo Connectors, StrikeTru Extensions for Akeneo, and Downloads (for downloadable collateral like PIM related presentations and case studies). The blog and other resources including case studies continue to be available. On our youtube channel, we have aggregated several Akeneo PIM related introductory and feature overview videos.

Our goal is to be a trusted source of information for our site visitors, and help them research and evaluate our offerings. We will be constantly adding new content including helpful information, articles, blog postings, company announcements and client successes.

We hope you like what you see, and if you have any feedback, please email us or call +1 832 303 3257.

Discover Akeneo Open Source PIM Version 1.6 – Webinar

Our friends at Akeneo are doing a webinar on on Tue, Sep 20, 2016 from 10:00AM to 11:30AM CDT. Akeneo has just released version 1.6 of their Open Source PIM product. This webinar presents a preview of the new features, what has changed and what has been improved! There will time for Q&A at the end of the webinar. To register, click https://attendee.gotowebinar.com/register/7371042765947112196

If you have questions about why you need PIM or how Akeneo PIM makes it easy to aggregate, enrich, and disseminate product content to e-commerce and other channels, please contact us at sales@striketru.com. We’d be happy to consult with you about your specific needs, and also organize a custom demo. Akeneo is a feature rich, open source PIM software product that comes in both Community and Enterprise editions. We have implemented both versions for our clients, and can provide you necessary Akeneo consultants and developers to deploy and customize the Akeneo software to address your specific product content management needs.

Akeneo names StrikeTru as a Silver Solution Partner

StrikeTru is honored to be recognized as the first US based Akeneo Silver Solution Partner for our contributions to promote and deploy Akeneo PIM solutions. Since 2014, we have been working closely with Akeneo to market, sell, and deploy Akeneo in the US market. Combined with Akeneo’s next-generation PIM software capabilities, our implementation services help clients simplify how they manage and disseminate high quality product content to e-commerce and other sales channels.

Customers today rely heavily on digital product content to research and buy products online and in stores. Poor product content lowers brand equity, search engine rankings and sales, and raises operating costs. The stakes are high for companies struggling with legacy content management operations that involve high cost and complexity. StrikeTru leverages its rich industry and Akeneo deployment experience to help companies improve product content management capabilities, meet rising customer expectations, and ultimately compete better in the market place.

StrikeTru to present Best Practices in Product Information Management (PIM) Deployments

Join StrikeTru and Nuxeo for a live webinar to:

  • Understand why “homegrown” systems and spreadsheets simply cannot serve as an effective PIM
  • Discover winning use cases for PIM, by business function and industry
  • Review key features and functionalities essential for a successful enterprise PIM application
  • Review best practices in deploying enterprise PIM solutions

Click here to register for the event.

StrikeTru to speak about Product Information Management at Catalyst Americas 2016

Vik Gundoju will be speaking about Product Information Management (PIM) at ChannelAdvisor’s Catalyst Americas 2016, an influential annual e-commerce conference taking place April 11-13 at the Aria Resort & Casino in Las Vegas. ChannelAdvisor has recently announced that top branded manufacturers like Deckers, Hoover, Johnson & Johnson, Samsung and Whirlpool EMEA are attending Catalyst Americas 2016 and participating in the conference’s Brands track. Catalyst offers brands and retailers an opportunity to network with peers and hear valuable keynotes from some of the top influencers and visionaries in e-commerce.

The theme of Catalyst Americas 2016 is “E-Commerce, Future-Proofed.” This year’s agenda will be broken into three tracks: Brands, Focus and Innovate. The Brands track will cover how recent e-commerce innovations are affecting the way brands sell online. Vik will be making the case for why branded manufacturers must deliver high quality content to their retailers and establish a strong digital presence for revenue, cost, and brand benefits. He will discuss the typical barriers to publishing great content, and why Product Information Management tools are essential to overcome those barriers. He will talk about how brands can leverage best practices in PIM to transform their legacy operations so they can deliver consistent and high-quality content across all channels.

For more information about the event, please visit the conference website.

StrikeTru at the 2016 Magento Imagine Conference in Las Vegas

StrikeTru will be at the 2016 Magento Imagine Conference (Apr 11 – 13, 2016) in Las Vegas, Nevada. As a premier PIM and MDM solution provider, StrikeTru works with clients that implement Magento e-Commerce software and seek PIM or catalog management solutions.

Imagine 2016 is the premier Magento commerce conference. Now in its 6th year, this event brings together 2,500+ merchants, partners, developers and commerce experts from 40+ countries to network, exchange ideas and build relationships.

Imagine 2016 offers an opportunity for senior executives, marketers, developers, merchandisers and eCommerce visionaries from leading merchants, web design agencies, system integrators and technology innovators to collaborate and share the latest inspirations, technologies, techniques, and strategies transforming commerce.

Please visit imagine.magento.com and check out #MagentoImagine for updates and more information about Imagine 2016.

StrikeTru at Magento's Imagine 2016 Conference

Catalyst 2016 Press Release (Reproduced) – StrikeTru Speaking to Branded Manufacturers about PIM for Commerce

Branded Manufacturers Flock to Catalyst Americas 2016 for Influential E-Commerce Discussions

Deckers, Hoover, Johnson & Johnson, Samsung, Whirlpool EMEA and more to participate in brands-focused track at ChannelAdvisor’s annual e-commerce conference

RESEARCH TRIANGLE PARK, N.C.–(BUSINESS WIRE)–ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and branded manufacturers to increase global sales, today announced that top branded manufacturers like Deckers, Hoover, Johnson & Johnson, Samsung and Whirlpool EMEA are attending Catalyst Americas 2016 and participating in the conference’s Brands track. Catalyst, taking place April 11-13 at the Aria Resort & Casino in Las Vegas, is the go-to event for brands and retailers to connect with peers and hear powerful keynotes from some of the top influencers and visionaries in e-commerce.

“The Catalyst Brands track promises to be impressive, with an exceptional roster of speakers,” said David Spitz, ChannelAdvisor CEO. “The sessions will generate conversation to help brands develop and improve their e-commerce strategies. Each session includes unique content that can provide attendees with a roadmap for their future success, no matter where they are in the e-commerce lifecycle.”

The theme of Catalyst Americas 2016 is “E-Commerce, Future-Proofed.” This year’s agenda will be broken into three tracks: Brands, Focus and Innovate. The Brands track will explore the ways recent e-commerce innovations are affecting how brands sell online.

The Catalyst Americas Brands track speakers:

  • Albert Wilson, Deckers Brands
  • Paige Gregory, Hoover
  • Vik Gundoju, StrikeTru
  • Rob Rekrutiak, Google
  • Francesco Toscano, Whirlpool EMEA
  • Kyle Walker, Amazon
  • Tom Clark, Samsung
  • Faisal Rangwala, Johnson & Johnson

For more information and to register for Catalyst Americas 2016, please visit bit.ly/Catalyst2016Registration. To learn more about e-commerce strategies for branded manufacturers, download the eBook http://bit.ly/ShouldBrandsSellDirect.

For more details about ChannelAdvisor, visit our blog, follow us on Twitter @ChannelAdvisor, Like us on Facebook and connect with us on LinkedIn.

About ChannelAdvisor

ChannelAdvisor (NYSE:ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and branded manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For more information, visit www.channeladvisor.com.

Contacts

ChannelAdvisor
Jordan Smith, 919-582-6813
jordan.smith@channeladvisor.com

StrikeTru at the 2015 Akeneo Partner Summit in Paris

StrikeTru, Akeneo’s solution partner in the US, participated in the recently held Akeneo Partner Summit in Paris (Dec 1-2). A number of Akeneo Solution Partners from around the world (Europe, USA, Australia, etc.) participated in the 2 day event that included plenty of updates from Akeneo, networking, and sales and technical track workshops related to the Akeneo open source PIM product. There were also presentations from Akeneo’s technology partners (Naolis, Mirakl, and Serenzia) that demonstrated their solutions that augment the capabilities of the Akeneo open source PIM software in the areas of print publishing / print automation, marketplace integration, and data quality (efficient cleansing and transformation).

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In addition to networking and workshops, there was also a partner round table with the Akeneo executive team to discuss in a more informal setting the momentum Akeneo is seeing in the market, and how it is responding to it. StrikeTru, and other Akeneo Partners, had an opportunity to provide feedback on the product pricing, features and roadmap, and Akeneo partner program specifics.

StrikeTru and Innovit at the 2015 GS1 Connect Conference in Austin

StrikeTru will be at the 2015 GS1 Connect Conference (May 31 – June 4, 2015) in Austin, Texas.

GS1 is a neutral, not-for-profit organization dedicated to the design and implementation of global standards and solutions to improve efficiency and visibility in supply chains. It is an organization that develops global standards for identifying, capturing, and sharing product information.

GS1 and its subsidiary 1WorldSync are engaged in multiple initiatives to improve consumer confidence in digital product information. 1WorldSync is a global product data management and data pool solution provider helping companies share trusted product information with one another and with consumers. StrikeTru is collaborating with Innovit to deliver GDSN and UDI compliance solutions (based on its iICE Connector product) for the supplier and recipient GDSN community in healthcare, manufacturing, and other industry sectors. For the second year running, Innovit is an exhibition partner and sponsor of the Healthcare tracks at the GS1 Connect event. Innovit is also a global certified solution partner of 1WorldSync.

StrikeTru at the 2015 Magento Imagine Conference in Las Vegas

StrikeTru will be at the 2015 Magento Imagine Conference (Apr 20 – 22, 2015) in Las Vegas, Nevada. As a premier PIM and MDM solution provider, StrikeTru works with clients that implement Magento e-Commerce software and seek PIM or catalog management solutions.

Imagine 2015 is the premier Magento commerce conference. Now in its 5th year, this event brings together 2,500+ merchants, partners, developers and commerce experts from 40+ countries to network, exchange ideas and build relationships. Imagine 2015 offers an opportunity for senior executives, marketers, developers, merchandisers and eCommerce visionaries from leading merchants, web design agencies, system integrators and technology innovators to collaborate and share the latest inspirations, technologies, techniques, and strategies transforming commerce.

Please visit imagine.magento.com for updates and more information about Imagine 2015.

Typical PIM Problem Statements

These are typical problem statements we heard from companies that invested in PIM. Often times, these problems exist because product data is managed in a fragmented fashion across disparate systems and spreadsheets. If you’re experiencing similar challenges, please contact us for an introductory chat to explore how we can help you. As McKinsey said, integrating data sources into a single system that is accessible to everyone in the organization will improve the “clock speed” for innovation. In other words, the organization will become “agile”.

“It takes us 5 times longer to roll out products compared with our best-in-class peers.”

“Our customer base thinks we are inept – we deliver data in weeks versus days for our competitors and it makes us look bad. Sales people must focus their time on smoothing over data management issues instead of building relationships and up-selling accounts.”

“Online sales grew from 20% to 50% of total sales in just 3 years – we simply need better product data management capabilities”

“Catalogs take too long to produce, and they are out of date by the time they’re printed.”

“30-50% of time spent compiling and sending product data to our customers is wasted effort due to redundant work”

“A key distributor removed us from its website because we missed their deadline for providing product data”

“5-10% of our product data is bad, and could result in $55,000 in penalties for just one customer alone”

“The same product is branded 4 different ways across our print & web channels”

“Our agency spend is excessive, we’d like to reduce it by 50% in 2 years”

“We acquire companies routinely and have significant challenges in introducing their products to our channels and geographies quickly”

StrikeTru completed implementing Akeneo PIM for a retailer

We recently completed implementing an Akeneo based Product Information Management (PIM) system for Steal-A-Sofa, a furniture retailer. Akeneo is an open source PIM system that is specifically targeted for retailers looking to replace their cumbersome excel based product information management processes with an simple and easy to use web based system.

StrikeTru rolled out a Nuxeo based PIM and DAM system

We recently wrapped up the implementation of a Nuxeo ECM (Enterprise Content Management) platform based Product Information Management (PIM) and Digital Asset Management (DAM) system for PTS America, one of the world’s largest vertically integrated manufacturer of ceramic tableware. StrikeTru managed a vendor selection process and helped choose Nuxeo based on a number of criteria that were relevant for this specific client’s needs.

Phase 1 of the project enabled the client to start migrating and enriching existing products and digital assets. Phase 2 of the project rolled out functionality to orchestrate new product development processes by configuring appropriate workflows and reporting.

Delivered a SailPoint IdentityIQ project

Operating as part of a client’s extended delivery team, StrikeTru recently implemented a SailPoint IIQ project to help an organization address audit gaps in their privileged user account maintenance processes. Findings highlighted gaps in the organization’s ability to track and audit the on-boarding and off-boarding of privileged user accounts, what systems they accessed and reasons why, and password management.

The SailPoint IIQ enabled solution we helped develop helps track and report the requesting, approval, provisioning and de-provisioning of privileged system accounts and temporarily elevated privileges.

Migrated and enhanced a legacy Drupal web site

A client and partner (Innovit, a PIM/MDM vendor) brought us in make several enhancements to its website in a very short period of time. It was a legacy Drupal implementation that StrikeTru inherited from a vendor that was no longer engaged with Innovit. Innovit needed to go live with a set of changes that were pending for a long time, and also make several brand and content enhancements in lieu of their push into the American market.

StrikeTru assessed the situation and delivered the project in two phases in quick succession. Phase 1 involved migrating the website over to a new host (for performance reasons) and releasing the pending changes into production. Phase 2 involved a number of other changes including newly branded emails, the launch of a Europe facing subsite, and paypal payment integration.

StrikeTru at the 2014 GS1 Connect Conference in San Diego

StrikeTru will be at the 2014 GS1 Connect Conference (June 8-12, 2014) in San Diego, California.

GS1 is a neutral, not-for-profit organization dedicated to the design and implementation of global standards and solutions to improve efficiency and visibility in supply chains. It is an organization that develops global standards for identifying, capturing, and sharing product information.

According to a Cap Gemini study titled “Beyond the Label: Providing Digital Information Consumers Can Trust”, the data consumers receive in today’s digital marketplace is often inaccurate, incomplete or missing entirely. Apparently nearly 40% of shoppers said they would not buy a product if they could not trust the accuracy of the digital information. GS1 and its subsidiary 1WorldSync are engaged in multiple initiatives to improve consumer confidence in digital product information. 1WorldSync is a global product data management and data pool solution provider helping companies share trusted product information with one another and with consumers.

StrikeTru at the GS1 Connect 2013 Conference

StrikeTru will be at the GS1 Connect 2013 Conference (June 10-13, 2013) in San Antonio Texas.

GS1 is a neutral, not-for-profit organization dedicated to the design and implementation of global standards and solutions to improve efficiency and visibility in supply chains. It is an organization that develops global standards for identifying, capturing, and sharing product information.

StrikeTru will be attending IRCE 2013

StrikeTru will be attending the Internet Retailer Conference and Exhibition (June 4-7, 2013) at McCormick Place West, Chicago.

Image courtesy: forefrontmag.com