What is PIM or Product Information Management?

PIM makes it easy to manage and distribute product content.

PIM (Product Information Management) is an enterprise content management solution that:  

  • Centralizes product content required to support commerce operations
  • Simplifies generation of compelling, consistent, and high-quality product content
  • Synchronizes product content with internal systems, marketing and sales platforms, customers, and partners
  • Scales up content acquisition, enrichment, and publishing efforts
rich content

Consumers rely heavily on online product content to make online and store purchases. Poor content lowers brand equity, search engine rankings, and sales, and raises operating costs. Legacy content operations involve high cost and complexity. PIM makes it very easy to centrally create, manage and disseminate high quality product content on a consistent basis.

reliable content

Consolidate content from multiple sources into PIM. Enrich, govern, and maintain it to create a trusted source of product content that is rich, current, complete, and accurate. Publish content on-demand, with confidence.

digital assets

Polish your products by associating relevant imagery, videos, PDFs, and other digital assets. Use PIM to centrally organize, maintain, protect, reuse, transform, and share your assets. Ensure they’re in place prior to launching products, and meet the ever increasing demands of your digital channels.

data quality

Bad data harms the brand, lowers online visibility, and leads to lost sales and higher costs. With PIM, streamline your product launch processes to efficiently create high quality product content consistently. Data validations, quality and completeness checks, auto enrichment, workflows, and role based permissions ensure you create and deliver high quality content consistently.


Customers rely a lot on titles, descriptions, and images to make buying decisions. Automate systematic concatenation of rich data to create consistent titles and descriptions, and extraction and delivery of channel/retailer specific content feeds.

digital marketing

Great product content on search, social media, and retailer websites will ensure customers find and purchase your products. Feed eCommerce websites and digital marketing platforms with rich content consistently to make them work aggressively for you, and drive higher traffic and conversion.


Rich product content, best managed in a PIM solution, enables navigation and exploration features found on popular E-Commerce platforms. These features include intuitive categories and sub-categories, helpful product names, facet navigation, cross-sell compatible products, comparison, etc.

system integration

By integrating PIM with other enterprise systems, you can ensure there is a single source of truth for product content, one time data entry, and automated content publishing to internal systems. Akeneo PIM has existing connectors to various 3rd party applications including Magento, Salesforce Commerce Cloud, Adobe InDesign, Shopware, & PrestaShop.

supplier portal

Reduce product setup costs and time to market by allowing your suppliers to onboard and manage product content in PIM. Spend less time working with data, and more time managing your suppliers, increasing assortment, and growing sales.

asset portal

Provide your distributors and customers logins to a self-service portal to access digital assets published for marketing or support purposes. Provide role based access to download and upload assets.

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